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Why Always read the INCI. ESI Aloe Gel

Happy Saturday to all ^ ^

anyone still on this planet who does not know what 's INCI ? Simply put the incidence is the list of ingredients found on the packaging of each cosmetic product, when there is can be found online at the manufacturer or the seller is required.
The ingredients are placed according to the percentage contained in the product, so the first will be the main component, the latter will be present in very low.

Why is it important to read more? Why should I buy products by making conscious choices , but especially not to run in colossal rip-off because of misleading labels. See a typical example of creams that purports to be active to be phenomenal and super natural, then you read the INCI and contain silicones of any kind (which are not natural) and the active ingredients or there are no right or are in the bottom List-__-

Or worse BioBottega enter a safe and happy and catch a gel of aloe to € 11 for 200ml with Aloe mega written 99.9% and you take it home like a good cracked without reading what's there and you really get the worst rip-off in recent years!
's what happened to me a few days ago, yet I do not ability, I always read every tiny writing when I buy natural because I know that the trap is there around the corner ...

The Aloe gel in question is the ESI , brand that I had bought more than a year ago was a great sweet almond oil, pure and cold pressed. In the foolish belief that all their products were pure and good ingreidienti I bought this gel safely.
only at home, after opening it I had the bitter surprise.

Whom did he explain the ESI reported that "99.9% pure" means that it contains pure aloe to 99.9% but the actual amount of aloe contains is not been given!

And this is his INCI -___-'' (the second ingredient is red, the disodium EDTA is polluting the phenoxyethanol is a preservative marked in yellow, but reality is a substance considered toxic by many, brilliant by others, is under study but I would avoid, especially in a product that goes directly to the skin: (

Top write "paraben" and behind "formulated to reduce the risk of allergies" , "farmed without using pesticides," , all the better for charity, but even that were the ESI could remove the disodium EDTA and choose a preservative with a better reputation, no? I do not understand the companies that combine good products with some crap, in fact I do quite nervous ... If you are looking

other alternatives (I have a little research on Google) is the gel of Aloe AZ (online only) or Planter's Zuccari and make it completely green with incidence and should be more readily available even in health food stores / drugstores.

Looking on the bright side, always learn something more wrong!

A big kiss,